Performance marketer, repeat founder and AI product builder. Twenty years turning a market insight into a working system: the offer, the partner economics, the product and the playbook.
I've always run my businesses on a pay-for-results model, building the acquisition engines and partner programs behind brands, info products, coaches and DTC companies.
400+ videos on YouTube teaching lead generation, affiliate programs and performance-based growth. Start here.
I build the acquisition engine and the partner program behind it.
A marketing leader who also shapes the product and the pricing.
Growth that holds up on margin and compliance.
I teach and package what I know, which builds a community around the product.
University of Maryland, finance, 1999, on a baseball scholarship. Selected in 1993 as one of 64 players nationally for the USA Junior Olympic team.
Agency of record for RealAge.com and Harlequin Book Club. Drove memberships for Disney Book Club and customers for LifeLock, Norton Antivirus and Credit Sesame.
Built Universal Marketing Partners into an 8-figure performance and affiliate marketing business, paid on results.
Performance Marketer: the podcast, the newsletter, AffiliateSchool.ai, the 3W Framework and two co-authored books.
Founded LeadQual.ai (AI voice qualification and warm transfer) and BeChosen.ai with Scout, an AI job agent. Provisional patent covering 16 inventions.
A CMO, Chief Growth or executive role where I set the strategy, build the engine and lead the team that runs it. Remote or New York metro.
AI voice-agent lead qualification and warm-transfer routing. Live in Medicare, Mortgage Assistance and Final Expense.
A job platform across 8 ATS platforms with Scout, an AI agent that matches, tailors and tracks applications.
17 digital products, a 7-stage capstone simulation and a 5-level partner commission structure.
An affiliate network on Everflow with playbooks, outreach systems and 280+ affiliates tracked.
A traffic-discovery platform built on my 3W Framework: What, Who, Where.
The umbrella brand: opt-in hub, Performance Marketer Weekly newsletter and ManyChat automation.
Episodes from 2019 to 2023 with operators and founders.
Million Dollar Dads and Million Dollar Identity.
Teaching affiliate programs, lead generation and performance growth.
One of 64 players selected nationally for the 1993 USA Junior Olympic baseball team, in a class that included Alex Rodriguez and Scott Rolen. Then four years of NCAA Division I baseball at Maryland. I still run every business like a team: clear roles, honest numbers, and reps.
Open to CMO, Chief Growth and executive roles, remote or in the New York metro. If you're scaling acquisition, partners or an AI product, I'd like to hear where you are today.
